Bob Bly, author of 75 books and the man McGraw-Hill calls
"America's top copywriter," introduces....
Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $700,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.
A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.
Bob is the author of 70 books including The Copywriter's Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).
He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.
Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He has also taught writing at New York University.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.
"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne
"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith
"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM
"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area
"Bob...your creative work, patience, and ‘partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings - your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International
"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected - which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back - he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.
"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems
"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery
"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom
"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC
"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response
"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company
"Bob, it's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate
"Thanks again for a great job."
—Davis Ross, Ross Advertising
"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research
"Great job - I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media
"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine
"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again, I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC
"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale ... can't ask for much better than that."
—David Galland, Casey Research
"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book
"I show off the work that we did on lead generation for negotiation - as well as the conversion program from HMCL - as big successes."
—Paul Szymanski, Harvard Business School Publishing
"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II
"Thanks, Bob! You are awesome to work with."—Matt Morsa, Stock Secrets, Inc.
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."—Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece out-produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding
"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing
"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement
"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."—Jim Chacona, MedLink
"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
—Gail Diggs, Phillips Health
"Thanks again ... you did a great job."
—Caleb Cherry, Capital Financial Media
"You are a genius! I rarely love copy this much from the get-go.
You hit it on the head!"
—Sara Pond, Nightingale-Conant
"The original ad insert of ‘Wall Street's Loss is Your Gain' continues to kick butt - pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
—Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks, Bob!"
—Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful ...even entertaining. You really communicated the ‘feel' of the message we are selling. Thanks for such great work, Bob!"
—Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
—Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
—Pamela Clements, Thomas Nelson Publishers
"Your work for me is outstanding."
—Thomas Massie, BRIDGELINE Software
"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
—Jack McDonough, U.S. Tax Corporation
"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
—Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru ... or, at the very least, he's mine."
—Jill Perri, American Consultants League
"Great copy! I love it!"
—Marlene Jensen, The Newsletter Group
"You've done great work with this package. I'm sure it wasn't easy doing all of the research to get all of the facts you've assembled. I learned things reading this package and I think for tech investors, this level of detail and fact finding provides a lot of credibility. I think it's a winner."
—Porter Stansberry, Porter Stansberry's Investment Advisory
"We received the letter. Our first and probably lasting impression is great. Paul is usually very skeptical but he really likes it. I know we want to stick with the first impression. It looks like it may be perfect. We are very impressed."
—Frank Lardino, Investors Alliance
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
—Ray Hardee, Engineered Software, Inc.
"The letter you composed is terrific. We like your text, and we also like the promotional ideas you've incorporated into the package as a whole. Thanks a lot for your efforts."
—Maureen Neary, Tower Media.
"Nice job on the white paper. It's a treat to have my name on it."
—Raymond S. Elman, Bridgeline Software, Inc.
"Your ‘Double Your Money' headline won with a 1.07 response rate. Just to let you know, this offer did better then the two before it did (all of which were after the new editors took over). I rarely see copywriters that go the extra mile like you do. I really appreciate it."
—Amanda Hath, KCI.
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
—Lisa Bruette, Agora Inc.
"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
—George Rayburn, The Dan Ferris Power Report
To make money selling information products on the Internet, I write -- and distribute to my online subscribers -- about 100 e-mail messages each year.
The response rates -- and sales results - generated by these e-mails are precisely tracked and measured ... down to the penny.
That way, I know exactly which copy approaches ... subject lines ... formats ... offers ... products ... content ... and ideas are working in my e-mail marketing - and which aren't.
A few weeks ago, for instance, I wrote a quick e-mail to sell one of my e-books.
Within 72 hours, we'd generated $5,488 in orders ... more money than many people earn in a week.
Cost to transmit the message to my e-list? About twenty-five bucks.
Time it took me to write the e-mail?
About 10 minutes total.
And may I let you in on a little secret that shouldn't surprise you?
Any week where I can earn $5,488 ... doing just 10 minutes worth of work ... is a good week for me!
After all, that comes to $32,928 per hour ... just for writing a short -- and simple -- text e-mail message.
Throughout the year, a number of my e-zine subscribers have told me they really like the information products I sell to them....
But they love the e-mail marketing messages used to generate those sales even more!
That makes sense to me, when you stop and think about it.
Most of my readers subscribe to my list to learn Internet marketing and copywriting.
By studying my e-mails, you can master my approach to both.
Only problem is: when you get an e-mail blast from me, you don't know how well it worked -- because you don't have the results in front of you.
And I'm betting you didn't save those e-mail messages, either. So it's difficult to go back and review them now, right?
Fortunately I have a solution....
In my 234-page e-book, Bob Bly's Million Dollar E-Mail Swipe File, you get a collection of nearly six dozen e-mails that collectively have generated $158,639 in online sales.
Each e-mail is featured in a separate chapter, in which you get:
In essence, you're getting a look into the inner working of a small information marketing business - similar in many ways to the kind of Internet business you want to have.
Here's just a sampling of the money-making e-mail marketing messages collected and analyzed in this swipe file:
If there are other successful Internet marketers opening up their files and results ... and making them available for all the world to see ... I'm certainly not aware of them.
But that's not all....
In addition to a huge swipe file of dozens of my money-making e-mail marketing messages - with commentary and analysis - my E-Mail Swipe File is loaded with e-mail copywriting techniques and Internet marketing advice.
"I cannot wait to employ selected tactics - some of which I have already identified - from the E-Mail Swipe File e-book. Thanks again, Bob, for exceeding my already high expectations for 'What's next from Bob Bly!'"--Mark Amtower
"I enjoy your promotional e-mails, read every one of them, and save all of them!"--Ernie Schell, former editor, Target Marketing
According to an article in Internet Retailer, more than 9 out of 10 online marketers use e-mail to drive visitors to their Web sites and pages, making it the #1 method for generating traffic.
Now, with the E-Mail Marketing Swipe File, you get an insider's look at e-mail copywriting techniques proven to increase click-through rates, conversion, orders, and sales revenues.
Just one idea from the swipe file could help you make thousands of dollars in additional online sales, paying back the cost of the collection with the very first e-mail message you send.
Okay. What's a fair price to charge you to get these "top secret files" ... my complete e-mail marketing campaigns with print-outs of all results?
Well, let's work through the numbers together....
My Million-Dollar E-Mail Marketing Swipe File contains 67 of my e-mail marketing messages.
If I charged you $2,000 per e-mail, having me write these 67 messages for your business would cost you $134,000.
A more cost-effective approach is to have me come in and teach my e-mail writing methods to your copywriters and marketing staff.
And if you had $5,500 plus expenses to spend, that could've been an option for you and your team. Though now that I'm "retired" from the seminar business, it's not.
But the E-Mail Swipe File won't cost you $134,000 ... or $5,500 ... or $2,000 ... or even $100.
The list price of the Swipe File is a very reasonable $59. But order now and save $10! You pay only $49. That comes to under a dollar per e-mail -- less than I charge for 7 minutes of my time.
And that's only if you find the E-Mail Marketing Swipe File to be the most fascinating -- and profitable -- e-mail swipe file you study this year.
If you don't agree, then it won't cost you a penny. Here's why....
I totally guarantee your satisfaction with this program.
If you are not 100% satisfied with my E-Mail Marketing Swipe File for any reason ... or for no reason at all ... just let me know within 90 days.
I'll give you a full and prompt refund. And you can keep the e-book with my compliments.
That way, you risk nothing.
So what are you waiting for?
To order Bob Bly's Million-Dollar E-Mail Marketing Swipe File on a 90-day risk-free trial basis, just click here now:
Robert W. Bly, Director
P.S. Order Million-Dollar E-Mail Marketing Swipe File today and you get a FREE Special Bonus Report, Online Marketing That Works (list price: $29).
In this 47-page guide to Internet marketing, you'll discover:
Best of all, this bonus report is yours to keep FREE - even if you return the e-mail swipe file for refund!
To order the E-Mail Swipe File ... and get your FREE Bonus Report ... just click below now: